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Formulated with 98,4% naturally derived ingredients, ATTITUDE™ fabric softener is easy to use and keeps your child’s clothes and bedding soft and static-free with just one small application. It works on all types of fabric, including delicate items like baby clothes and blankets. The...

Dermatologically tested and formulated with zinc oxide, EWG VERIFIED™ diaper cream stick creates an impermeable barrier that blocks moisture and helps prevent diaper rash. Enriched with castor oil to help preserve skin’s natural moisture and softening and nourishing almond oil. Its rich and creamy...

Our thoughtfully designed SPF 50 Sensitive natural™ sunscreen for sensitive skin is formulated with non-nano zinc oxide, a mineral filter that creates a physical barrier on the skin to provide broad-spectrum protection against UVA and UVB rays. Enriched with oat extract to help soothe...

ATTITUDE™ Color care shampoo gently cleanses while repairing and restoring silky smooth hair. Developed for delicate scalps, this vegan shampoo is formulated with 97.6% naturally sourced ingredients* including oat to soothe and improve the appearance of dry skin. Argan oil protects and repairs color-damaged...

ATTITUDE™ nourishing conditioner revitalizes your hair and restores its moisture. Developed for delicate scalps, this vegan conditioner is formulated with 98.6% naturally sourced ingredients* including oat to soothe a dry scalp. Its vegan and dermatologically tested formula is enriched with avocado oil to nourish...

Solid shampoo & body soap is a baby care essential formulated with 93.4% naturally derived ingredients* including blueberry leaf extract with protective and soothing properties. Ideal for baby’s delicate skin, this unscented 2-in-1 also contains coconut oil, an ingredient known to promote softness and...

The vegan Sensitive Essentials Trio brings together three must-haves that are formulated specifically for sensitive skin, with 95%+ naturally derived ingredients*, dermatologically tested and EWG VERIFIED®. Fragrance free, these products are enriched with oat to provide a soothing sensation for your skin. Body Wash:...

With its gentle and effective cleansing action, this vegan conditioner is formulated with 98.5% naturally sourced ingredients* including oat to soothe a dry scalp. Argan oil nourishes and protects color-damaged hair, leaving it feeling soft and smooth. Its vegan and dermatologically tested formula is...

Developed for delicate scalps, ATTITUDE™ Nourishing shampoo is formulated with 98% naturally sourced ingredients* including oat to soothe and improve the appearance of dry skin. Its EWG VERIFIED™ and dermatologically tested formula is enriched with avocado oil to help preserve hair’s moisture and suppleness....

Those vegan cleansing soaps are formulated with more than 98.8% naturally sourced ingredients* including oat to soothe and improve the appearance of dry skin. Their gentle EWG VERIFIED™ and dermatologically tested formulas are each enriched with a special ingredient to answer every needs. Argan...

Made with ingredients derived from plants and minerals, such as shea butter, our dermatologist-tested baby deep moisturizing cream creates a film that soothes dry, damaged or irritated skin. It soothes, moisturizes, protects and strengthens the skin's natural barrier. The packaging may differ slightly from...

Revitalize your hair every day with ATTITUDE™ Volume & shine conditioner. Developed for delicate scalps, this vegan conditioner is formulated with 98.7% naturally sourced ingredients* including oat to soothe a dry scalp. Soy protein adds suppleness, shine and volume and leaves hair vibrant and...

ATTITUDE™ Color care shampoo and conditioner duo gently cleanses while repairing and restoring silky smooth hair. Developed for delicate scalps, these vegan hair care products are formulated with 97.6% naturally sourced ingredients*, including oat to soothe and improve the appearance of dry skin. Argan...

Delight your skin with this vegan body cream. Formulated with 98.9% naturally sourced ingredients* including oat extract, to improve the appearance of dry and damaged skin while soothing discomfort related to dryness. Dermatologically tested and EWG VERIFIED™, its rich formula with no added fragrance...

ATTITUDE® baby wipes gently clean your baby’s delicate skin. Our baby wipes are enriched with oat to improve the appearance of dry skin while soothing discomfort related to dryness. They also contain chamomile with revitalizing properties for skin. With no added fragrance, these wipes...

Comforted skin means a happy baby! A lot of love goes into ATTITUDE’s sensitive oatmeal™ Body Lotion for babies. Designed for your little bundle of joy’s delicate skin and sensitive sense of smell, our lightweight and ultra-soothing lotion is the perfect companion for your...

Static eliminator & softener eliminates static electricity and softens fabrics, leaving them feeling gentle and fresh. It reduces wrinkling without leaving chemical residue. In addition, our static eliminator & softener is free of color dyes and fragrances. Dry your clothes sustainably and hassle-free!

Elevate your routine with our vegan men's deodorant. Its EWG Verified®, aluminum-free, and high-performance formula is made with 95% naturally derived ingredients*, including baking soda to neutralize odors and shea butter to keep your underarm skin soft and nourished. Experience the uplifting blend of...

Developed for children’s delicate skin, this vegan 2-in-1 is formulated with 98.4% naturally sourced ingredients* including oat to improve the appearance of dry skin while soothing discomfort related to dryness. Dermatologically tested and EWG VERIFIED™, this 2-in-1 is sulfate-free to gently cleanse baby’s hair...

Formulated with 99% naturally derived ingredients, ATTITUDE™ window & mirror cleaner – citrus zest quickly eliminates grease and dirt from glass and mirrors. Its invigorating citrus top notes blend harmoniously with floral and herbaceous lavender. It comes in a bottle made from HDPE #2...